Crafting a New Digital Identity

This project was an absolute blast. From the start we knew The Sanderson wasn’t just another restaurant, it’s a high-end dining experience and the website had to reflect that same sense of style and detail.

We kicked things off by taking care of the full rebrand. That meant shaping a new visual language, defining the tone, and creating an identity that felt premium without being stiff. The goal was simple: when people land on the site, they should already feel the elegance of walking into The Sanderson itself.

Alongside the brand work we also created the visuals for the launch video, which gave us a chance to really lean into storytelling. It wasn’t just about showing the restaurant, it was about setting the mood and building anticipation for the experience.

One of the bigger parts of the project was the custom booking application. Instead of slapping on an off-the-shelf plugin we designed a system from the ground up that could handle everything: reservations, guest details, special requests. Clean design on the outside, smooth functionality behind the scenes.

Like any project there were a few bumps along the way. Syncing tech with design always brings surprises, but working closely with the restaurant’s team meant we could solve things quickly and keep the momentum flowing.