Designing a Brand From the Ground Up

This project was an amazing experience for our team. From the beginning we were in close contact with their photographers, proposing different styles, sharing our own preferences, and exploring directions together. In the end we found a style that felt just right and it became the foundation of everything we created.

What made this project so much fun was the timing. Black Blaze had just started out, which gave us the opportunity to shape the brand in a way that truly stands out. They gave us trust and creative freedom, and that combination allowed us to build something unique. Having that space to explore and push ideas meant the final website didn’t just look great, it set the tone for the entire brand.

The website itself became the core piece that defined the visual direction of their products. It was important for us to design a creative setting that the brand could grow with, something flexible but strong enough to guide their future identity.