Building Digital Foundations for a Construction Leader

Working on Clark Builders gave us the chance to combine scale, clarity, and craft in one digital platform. The company delivers serious work across many sectors, so the site needed to feel strong and effortless at the same time.

From day one we treated this as a brand platform rather than a simple company website. We aligned with the team on values, tone, and long term goals, then translated that into a visual system with confident typography, generous spacing, and a layout that lets projects breathe.

Photography direction was a key part of the process. We consulted on angles, light, and context to capture the human scale of each build while still showing the engineering behind it. Those images became the backbone of the experience and set a consistent visual rhythm across the site.

We refined motion and micro interactions to add polish without stealing focus. Soft transitions guide the eye, content reveals keep the pace, and navigation feels immediate and predictable. The goal was simple, help visitors move through complex information without friction.

There were real challenges. A large project library had to be organized in a way that is easy to scan and filter. Multiple stakeholder groups needed clear pathways to services, sectors, and insights. We solved this with a modular content system, consistent component logic, and clear hierarchy so the site can grow without losing coherence.

Collaboration with the Clark team was excellent. They shared insights from the field, we shared design intent, and together we iterated quickly. That trust made it possible to sharpen details and keep momentum from kickoff to launch.