Elevating a Construction Giant Online

Working with Pomerleau was a chance to bring depth and clarity to a brand already rooted in strength. Their scope is huge, their reputation solid, and our task was to build a digital presence that reflects their scale, their ambition, and their mission to lead with innovation and sustainability.

From the beginning we treated this not as a standard construction company website but as a brand platform. We collaborated with their internal team to translate their values into a visual language that feels confident but not heavy. Pomerleau is about building the future and our role was to give that future a digital home.

Part of the project involved consulting on photography direction. We gave input on how their landmark projects should be framed, how lighting could enhance structure, and how compositions could balance grandeur with nuance. These assets would live on the site, so getting them right early meant everything would harmonize later.

We also shaped subtle animations, transitions, and micro interactions. They are not flashy, but they add finesse, a slow reveal here, a gentle fade there. The aim was to let content breathe, letting projects and visuals carry the story.

We worked closely with Pomerleau’s leadership and creative decision makers. Their openness to collaboration made it possible to refine the vision together. While building the site, we stayed aligned with their goals: clarity, usability, and a scalable structure for their growing project pipeline.

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